Shaping Creative Organizational Cultures

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This article describes how space and people are crucial levers to establish shared values and norms that can be conducive to creative action in organizations. We illustrate the value of carefully designing physical spaces and fostering design-business collaboration to form a culture that supports innovation.

The Creative Garage is a space exclusively developed by Prof. Manuel Sosa and Eight Inc. to host all creative activities at INSEAD's Singapore Campus. Click here, here and here (including a video) to learn about the creation of INSEAD's Creative Garage.

There is a sweet spot where flexible processes and organizational forms meet. Such an innovation spot is where design firms typically operate. This article discusses how established organizations can follow a design-led transformational journey to find their innovation spot in order to balance efficiency and innovativeness.

This article describes the collaboration led by Prof. Manuel Sosa between INSEAD, ArtCenter, and Disney to build on creative thinking to integrate business, design, and branding for successful innovation.

What would happen if you bring Disney to a public hospital? This article describes the power of collaborating with a neutral third party to bring together disconnected organizations despite being in opposite ends in terms of business models and organizational cultures.