Developing Creative Thinking

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Covid-19 challenges businesses to become more human-centric, creative, and agile when taking an innovative approach to build a new and better normal. Click here to read further about the innovation challenges and opportunities triggered by Covid-19.

In this article Prof. Manuel Sosa describes three organizational capabilities mastered by design firms. Those capabilities build on user-centered "insighting", creative "ideating", and agile "iterating". Click here to read further about the three "I"s behind creative thinking.

This article describes the benefits of collaborating closely with design professionals in order to acquire creative thinking skills. Click here to read about how to become an innovation catalyst by collaborating with designers.

Creative thinking can be a force not only to create business value but also to tackle social challenges. This article discusses the value of insight, imagination, and iteration to create human-centered experiences that creates both social and business value.

IBD is a four-day open-enrolment highly experiential executive programme at INSEAD directed by Prof. Manuel Sosa. In this programme participants learn the foundational concepts and skills to become innovation catalysts in their organizations. Business participants collaborate closely with design participants throughout the programme in order to experience hands-on how to integrate design and business thinking. Click here to learn further about IBD.

DTCB is an on-line five-week programme to acquire and apply creative thinking skills at INSEAD directed by Prof. Manuel Sosa. Participants acquire fundamentals of design thinking, creativity management, and agile development and apply their lessons into an Action Learning Project (ALP) on their personal or professional context while being guided remotely by design coaches. Click here to learn further about DTCB.